A marketing funnel is a guided path that prospects move through in your sales process. It takes people from their first engagement with your brand (cold prospects), through a number of steps that are intended to result in one or more conversions.
Marketing funnels work by guiding customers through a process that starts with a very low commitment (such as downloading a free report), and then gradually ‘warms them up’ and exposes them to higher-priced offers as they become more familiar with your brand, and develop trust in you.
is a tool specifically designed to help people implement sales funnels in their business.A typical funnel will incorporate one or more opt-in pages, an email auto responder (to send a sequence of emails that move them up your value ladder), plus one or more sales pages, order forms, additional content, member’s area etc.
ClickFunnels comes with a selection of ready made templates for each type of funnel, and you can also create your own from scratch.
The editor is very easy to use, everything seems to look nice by default, and you don’t need any coding skills.
In principle, all you do is drag different elements onto the page, and change the wording and appearance (colour, font etc) to suit your needs.
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